Say Hello to Classy's 50 Most Successful Nonprofit Fundraising Campaigns
See leaders across five fundraising categories
Most Streamlined Donation Process
These nonprofits have the highest checkout conversion rates, defined as the percent of visitors who land on a donation page or initiate the event checkout process and complete a donation or ticket purchase.
Threshold: Organizations that have used Classy for at least two years and saw at least 1,000 conversions during the set timeframe.
University of Nebraska Foundation: 69% Donation Page Conversion Rate
Visual storytelling around a clear goal, real-time progress updates, and a clear path to give fuel University of Nebraska Foundation’s compelling campaigns. Donors can easily connect with the cause through optimized Classy donation pages, with the option to make an even greater impact through monthly recurring giving.
Mission: Grow relationships and resources that enable the University of Nebraska to change lives and save lives
Build Connections: nufoundation.org
Cause Sector: Education
Location: Nebraska
Employee Count: 101-500
RAICES: 63% Donation Page Conversion Rate
A clear mission with a strong tie to the tangible impact of each gift creates a seamless opportunity for donors to contribute, which can be done through their preferred payment method from any device.
Mission: Defend the rights of immigrants and refugees, empower individuals, families, and communities, and advocate for liberty and justice
Location: Windcrest, TX
Cause Sector: Legal Aid
Employee Count: 50
raicestexas.org
The Y in Central Maryland: 57% Donation Page Conversion Rate
“We consistently, frequently, and simply communicate to supporters the positive and powerful impact their actions make on the lives of children, adults, and families,” shared Matt Freedman, Chief Development Officer.
Mission: Developing the full potential of every individual through programs that build a healthy spirit, mind, and body for all
Location: Baltimore, MD
Cause Sector: Human Services
Employee Count: 2,200
ymaryland.org
Xavier Mission: 54% Donation Page Conversion Rate
“Classy acts as our proxy out in the world, allowing us to tell our story and invite donors to make an impact through our work in ways that are engaging and easy to use.”
Mission: Strive for a future where all people, regardless of economic status, are treated with dignity and respect and are given the opportunity to realize their goals
Location: New York, NY
Cause Sector: Emergency Aid
Employee Count: 7
xaviermission.org
Community Help In Park Slope: 53% Donation Page Conversion Rate
“We are extremely proud of and grateful for our guests and residents who have allowed us to be a part of their lives and share their stories, which has helped us achieve such high conversion rates.”
Mission: To ameliorate food insecurity and homelessness in New York City
Location: Brooklyn, NY
Cause Sector: Housing & Shelter
Employee Count: 50
chipsonline.org
Girls Leadership: 53% Donation Page Conversion Rate
“Our Classy fundraising page is the place where we tell our story. People donate because our mission, teaching girls to exercise the power of their voices, is so close to the hearts and experiences of so many.”
Mission: Teach girls to exercise the power of their voices through programs grounded in social-emotional learning
Location: Oakland, CA
Cause Sector: Education
Employee Count: 15
girlsleadership.org
Common Sense Media: 50% Donation Page Conversion Rate
“Classy allows Common Sense to seamlessly offer new ways for our supporters to give, which directly impacts our efforts to close the digital divide, support students and educators, and help families.”
Mission: Improve the lives of all kids and families by providing the trustworthy information, education, and independent voice they need to thrive in the 21st century
Location: San Francisco, CA
Cause Sector: Public Affairs
Employee Count: 143
commonsensemedia.org
Luke's Wings: 48% Donation Page Conversion Rate
“At Luke’s Wings, we focus on communicating how each gift directly supports our service members. We’ve been able to provide over 12,000 flights with the help of our supporters.”
Mission: Luke’s Wings provides complimentary airfare to wounded, ill, and injured service members, veterans, and their loved ones during recovery and rehabilitation
Location: Washington, DC
Cause Sector: Military/Veteran Services
Employee Count: 7
lukeswings.org
Broadway Cares: 48% Donation Page Conversion Rate
This creative Classy campaign ignites friendly competition and drives home the impact of each gift to excite donors and motivate action.
Mission: Mobilize the unique abilities within the entertainment industry to mitigate the suffering of individuals affected by HIV/AIDS
Location: New York, NY
Cause Sector: Human Services
Employee Count: 60
broadwaycares.org
Pets In Need: 47% Donation Page Conversion Rate
Their simple donation experience with suggested gift amounts for both one-time and recurring donations helps supporters take action quickly.
Mission: Provide animals with loving care and lasting homes, to partner with communities striving to do the same, and to advance our no-kill legacy
Location: Redwood City, CA
Cause Sector: Animal
Employee Count: 44
petsinneed.org
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Most Loyal Supporters
These top nonprofits have the highest retention rates, measured by dividing the sum of recurring and repeat donors by the number of total donors.
Threshold: Organizations that use Classy and have at least 100 donors.
Tunnel to Towers: 88% Donor Retention Rate
Actionable fundraising campaigns on Classy mobilize donors and unlock the passion around memorable events to keep them returning year after year. Loyal supporters are met with everything they need to fundraise and support the cause, making the overall giving experience both fulfilling and rewarding.
Mission: Honoring the sacrifice of FDNY Firefighter Stephen Siller, who laid down his life to save others on September 11, 2001
Build Connections: t2t.org
Cause Sector: Human Services
Location: New York
Employee Count: 11-50
The Younique Foundation: 79% Donor Retention Rate
“We have found that telling our beneficiaries’ stories resonates with so many of our donors because they see themselves, their sisters, mothers, daughters, and co-workers in them.”
Mission: Inspire hope in women who were sexually abused as children or adolescents by providing healing services through educational retreats, support groups, and online resources
Location: Lehi, UT
Cause Sector: Human Services
Employee Count: 50
youniquefoundation.org
Blood Origins Inc.: 68% Donor Retention Rate
“We’ve generated a message that is 100% authentic, true to its word, and full of integrity. Our retention rate is because people do not have to think about what their money is doing. They see it.”
Mission: To convey the truth about hunting
Location: St. Louis, Missouri
Cause Sector: Animal
Employee Count: 2
bloodorigins.org
Hope Is Alive Ministries: 63% Donor Retention Rate
Flexibility to give a one-time or monthly donation leads to loyal support and sustainable revenue to improve more lives.
Mission: Radically changing the lives of drug addicts, alcoholics, and those that love them
Location: Oklahoma City, OK
Cause Sector: Human Services
Employee Count: 42
hopeisalive.net
Savory Institute: 59% Donor Retention Rate
“Through our monthly recurring donor program, we’ve been able to offer a flexible framework that allows anyone to become an active participant and feel a sense of ownership.”
Mission: Facilitate the large-scale regeneration of the world’s grasslands and the livelihoods of their inhabitants, through holistic management
Location: Boulder, CO
Cause Sector: Environment
Employee Count: 14
savory.global
Buckminster Fuller Institute: 58% Donor Retention Rate
Creative campaigns that pull donors in through hands-on classes and educational videos keep them feeling connected to the BFI mission.
Mission: Accelerate the design science revolution, applying the principles of nature and science to the design of a future that meets the needs of 100% of life
Location: San Francisco, CA
Cause Sector: Public Affairs
Employee Count: 10
bfi.org
Touch the World: 56% Donor Retention Rate
“Our retention rate marks the success of customizing our emails in Classy, turning on ACH giving, and encouraging donors to manage their giving through their Supporter Dashboard!”
Mission: Equip youth to live out the mission of God every day, everywhere
Location: Allendale, NJ
Cause Sector: Religion
Employee Count: 11
touchtheworld.org
Seed Effect: 50% Donor Retention Rate
“Our donors are an extension of our commitment to sustainable change. Classy’s easy-to-use platform has supported them so that we are equipped to empower.”
Mission: Plant the seeds that overcome poverty by providing access to economic empowerment, education, and spiritual discipleship in marginalized communities around the world
Location: Dallas, TX
Cause Sector: Economic Development
Employee Count: 5
seedeffect.org
Citizens' Climate Lobby: 49% Donor Retention Rate
“Strong donor retention allows us the flexibility to effectively address changing circumstances and strategically take advantage of emerging opportunities.”
Mission: Create political will for climate solutions by enabling individual breakthroughs in the exercise of personal and political power
Location: Coronado, CA
Cause Sector: Environment
Employee Count: 63
citizensclimatelobby.org
Keiro Services: 48% Donor Retention Rate
A seamless path to give, with the ability to donate at the amount and frequency they prefer, allows supporters to continue impacting the Keiro mission through both one-time and recurring donations.
Mission: To enhance the quality of senior life in our community
Location: Los Angeles, CA
Cause Sector: Human Services
Employee Count: 16
keiro.org
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Highest Annual Growth
These nonprofits had the highest year-over-year growth rates between 2019 and 2020.
Threshold: Nonprofits who raised at least $1,000 on Classy each year.
Jacob's Heart Children's Cancer Support: Highest YoY Donation Volume Increase
A strong mission tied to a compelling reason to give through monthly donations or a one-time gift help Jacob’s Heart support families facing life’s greatest challenges, sharing, “Classy makes it easy for us to fundraise online, so we can spend more time focusing on the children with cancer we serve.”
Mission: Improve the quality of life for children with cancer and support their families in the challenges they face
Build Connections: jacobsheart.org
Cause Sector: Health & Wellbeing
Location: California
Employee Count: 11-50
Episcopal Relief & Development: Leading YoY Donation Volume Increase
“Classy has allowed us to think differently about engaging individuals and communities in our work – bringing together people who could not gather in-person to a new digital communal space.”
Mission: To bring together the generosity of Episcopalians and others with the needs of the world, provide relief in times of disaster, and promote sustainable development by identifying and addressing the root causes of suffering
Location: New York, NY
Cause Sector: Development & Relief Services
Employee Count: 60
episcopalrelief.org
Minnesota Zoo Foundation: Leading YoY Donation Volume Increase
“2020 was a challenging year, but we emerged stronger through the generosity of our community and ability to connect digitally through meaningful giving experiences on Classy.”
Mission: To connect people, animals, and the natural world to save wildlife
Location: Apple Valley, MN
Cause Sector: Animal
Employee Count: 12
mnzoo.org
Feeding Tampa Bay: Leading YoY Donation Volume Increase
Their incredible community of monthly donors contributes to sustainable revenue growth year after year with a recurring giving program built on Classy.
Mission: We change lives one meal at a time by leading our community in the fight against hunger
Location: Tampa Bay, FL
Cause Sector: Food Bank
Employee Count: 160
feedingtampabay.org
Feeding San Diego: Leading YoY Donation Volume Increase
Feeding San Diego focuses on community-first fundraising experiences, explaining, “People truly stepped up to help their neighbors in need in such a pivotal way.”
Mission: Connect every person facing hunger with nutritious meals by maximizing food rescue
Location: San Diego, CA
Cause Sector: Human Services
Employee Count: 66
feedingsandiego.org
Sacramento Food Bank & Family Services: Leading YoY Donation Volume Increase
“During the last year, we’ve been able to increase our capacity to accommodate and feed over 250,000 individuals per month through the generosity of our amazing donors.”
Mission: We are part of a broader vision and mission where all people can live their best life
Location: Sacramento, CA
Cause Sector: Food Bank
Employee Count: 90
sacramentofoodbank.org
Asian Health Services: Leading YoY Donation Volume Increase
“Last year, with Classy’s peer-to-peer fundraising, our community of supporters stepped up to raise critical resources for the most vulnerable in our community when they had nowhere else to turn.”
Mission: Healthcare for all, advocacy for the underserved
Location: Oakland, CA
Cause Sector: Health & Wellbeing
Employee Count: 500
asianhealthservices.org
Cedars Sinai: Leading YoY Donation Volume Increase
“In 2020, we migrated more forms to the user-friendly Classy platform, allowing us to host more online events, reach out to more friends via peer-to-peer pages, leverage matching gifts in more campaigns, and create more custom donation forms.”
Mission: Serve the diverse Los Angeles community and beyond. With your support, we can continue to pioneer life-saving medical research and offer education programs that define the future of healthcare
Location: Los Angeles, CA
Cause Sector: Health & Wellbeing
Employee Count: 14,000
cedars-sinai.org
Foodbank of Santa Barbara County: Leading YoY Donation Volume Increase
Classy’s peer-to-peer fundraising campaigns allow their impact to grow exponentially by empowering supporters to take action for a cause that they care about.
Mission: Ending hunger and transforming the health of Santa Barbara County through good nutrition
Location: Santa Barbara, CA
Cause Sector: Food Bank
Employee Count: 30
foodbanksbc.org
Food Bank of South Jersey: Leading YoY Donation Volume Increase
Food Bank of South Jersey achieved 1,143% of its fundraising goal by using Classy’s giving experience platform for Giving Tuesday, one of the biggest giving days of the year.
Mission: Provide an immediate solution to the urgent problem of hunger by providing food to people in need, teaching them to eat nutritiously, and helping them to find sustainable ways to improve their lives
Location: Pennsauken, NJ
Cause Sector: Food Bank
Employee Count: 71
foodbanksj.org
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Most Options to Give
These nonprofits have the most robust portfolios, defined by diverse revenue streams with differentiated fundraising efforts. We used the diversity index, which measured the average number of different campaign types used on Classy by the revenue per campaign type.
Baptist Health Foundation: Most Robust Fundraising Campaign Portfolio
A diverse array of campaign types on Classy provides donors the most options to give to Baptist Health Foundation of Jacksonville. “Classy’s multi-channel strategy for online fundraising empowered us to reach a broader audience of donors, increase acquisition rates, inspire deeper engagement, and improve retention,” they shared.
Mission: To support the health system’s mission through philanthropy and stewardship of gifts so all six Baptist Health hospitals can continually serve patients and their families, and other community health care needs
Build Connections: baptist-health-foundation.com
Cause Sector: Health & Wellbeing
Location: Florida
Employee Count: 5001+
Colorectal Cancer Alliance: Robust Campaign Portfolio
“By offering a wide range of events and campaigns on Classy, we cater to a diverse group of allies with varied interests. We’re always able to find something that fits their tastes, whether it’s a walk, DIY fundraiser, endurance event, or virtual challenge.”
Mission: To empower a nation of allies who work with us to provide support for patients and families, caregivers, and survivors
Location: Washington, DC
Cause Sector: Health & Wellbeing
Employee Count: 55
ccalliance.org
Dr. Susan Love Foundation: Robust Campaign Portfolio
“We utilized a comprehensive approach to engaging audiences that created momentum for our year-end fundraising. Our overall online giving tripled over the prior year, and Walk 3to9, a peer-to-peer benefit event, actually surpassed its pre-COVID total.”
Mission: To end breast cancer
Location: West Hollywood, CA
Cause Sector: Health & Wellbeing
Employee Count: 15
drsusanloveresearch.org
Open Hearts for Orphans: Robust Campaign Portfolio
Donors have plenty of options to give through thoughtful campaigns built on Classy, including crowdfunding, registration with fundraising, ticketed events, and peer-to-peer campaigns.
Mission: Serving orphaned and abandoned children around the world through medical intervention, meeting basic needs, and providing “Say Yes” financial grants to families in the adoption process
Location: Delray Beach, FL
Cause Sector: Human Services
Employee Count: 1
openheartsfororphans.org
Breast Cancer Prevention Partners: Robust Campaign Portfolio
“From crowdfunding, peer-to-peer, ticketed events, donation pages, and registration with fundraising, BCPP has a dynamic virtual fundraising experience and saw great success raising crucial funds to fuel our lifesaving work.”
Mission: Leading science-based policy and advocacy organization working to eliminate toxic chemicals and other environmental exposures linked to breast cancer
Location: San Francisco, CA
Cause Sector: Health & Wellbeing
Employee Count: 15
bcpp.org
Give Kids the World: Robust Campaign Portfolio
“Diversifying our strategy by creating compelling, purpose-driven campaigns has been invaluable in helping us better engage with our partners, inspire new donors, and generate awareness for our mission.”
Mission: Provide weeklong, cost-free dream vacations to critically ill children and their families
Location: Kissimmee, FL
Cause Sector: Human Services
Employee Count: 200
gktw.org
Children's Hospital Foundation: Robust Campaign Portfolio
“We have grown our peer-to-peer and crowdfunding efforts considerably on Classy. Not only have we seen fundraising totals increase, but we’ve seen donors deepen their relationship with our organization.”
Mission: Funding and advocating for pediatric initiatives that improve the status of health care and the quality of life for children in our region
Location: Richmond, VA
Cause Sector: Human Services
Employee Count: 20
chrichmond.org
Otsego Community Foundation: Robust Campaign Portfolio
Donors are invited to give through beautifully designed peer-to-peer fundraising campaigns, crowdfunding campaigns, ticketed events, and registration with fundraising events on Classy.
Mission: Activate generosity for a strong community
Location: Gaylord, MI
Cause Sector: Human Services
Employee Count: 3
otsegofoundation.org
Arkansas Children's Foundation: Robust Campaign Portfolio
From crowdfunding and peer-to-peer fundraising to ticketed online events, supporters receive an optimized giving experience with compelling and unique campaign pages built on Classy.
Mission: Making children better today and healthier tomorrow
Location: Little Rock, AR
Cause Sector: Health & Wellbeing
Employee Count: 10,000
archildrens.org
City Surf Project: Robust Campaign Portfolio
“Running various types of campaigns has allowed CSP to really utilize the strength of our community, especially in peer-to-peer fundraising.”
Mission: Ensure equitable access to the ocean and the benefits of outdoor recreation by providing opportunities for Bay Area youth to learn surfing
Location: San Francisco, CA
Cause Sector: Human Services
Employee Count: 8
citysurfproject.com
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Best Donor Experience
An exceptional giving experience encourages more people to act, generating greater funding to advance your nonprofit mission. Classy experts selected the campaigns that offered the most fulfilling and simple path to give and creative approaches that delight donors anywhere.
Operation Broken Silence: Best Donor Experience
Operation Broken Silence delights donors with a campaign focused on the giving experience, featuring engaging video content and flexible donation options to give one-time, monthly, or even annually through multiple payment methods. They shared, “Classy’s customizable campaigns and donation pages are a beautiful backdrop for the Sudanese stories we share, which in turn propels donors to do more.”
Mission: Build a global movement to empower the Sudanese people through innovative programs
Build Connections: operationbrokensilence.org
Cause Sector: Human Services
Location: Tennessee
Employee Count: 0-10
Vanderbilt Health: Leading Donor Experience
“With Classy, we’ve been able to elevate our donor experience and meet donors where they want to give. A standard online form or mail by check has transformed into a fully personalized experience.”
Mission: Through the exceptional capabilities and caring spirit of its people, Vanderbilt will lead in improving the healthcare of individuals and communities regionally, nationally and internationally
Location: Nashville, TN
Cause Sector: Health & Wellbeing
Employee Count: 28,000
vanderbilthealth.com
Legacy Youth Leadership: Leading Donor Experience
“For us, it’s never been about the dollar, but always about the impact. Classy has made it easy for us to communicate the impact of a donation to our donors while making it even easier to collect any donation!”
Mission: Build a socially conscious and active generation of young people
Location: Los Angeles, CA
Cause Sector: Food Bank
Employee Count: 10
legacyyouthleadership.org
Livestrong: Leading Donor Experience
“Donor-centric experiences are just as important to us as our patient-centered approach to solving everyday problems faced by people affected by cancer.”
Mission: Livestrong is dedicated to solving everyday problems faced by the millions of people living with cancer
Location: Austin, TX
Cause Sector: Health & Wellbeing
livestrong.org
The Pablove Foundation: Leading Donor Experience
“Classy has allowed us to reach a broad spectrum of donors and raise critical funds using various Classy campaign types, and has enhanced our donor experience in a profound way.”
Mission: Improve the lives of children with cancer through the arts and invest in underfunded, cutting-edge pediatric cancer research
Location: Los Angeles, CA
Cause Sector: Health & Wellbeing
Employee Count: 12
pablove.org
Houston Ballet: Leading Donor Experience
Photo Credit: Houston Ballet Principal Yuriko Kajiya and Corps de Ballet dancer Fernando Martin-Gullans. Photo by Claire McAdams
Their compelling and creative peer-to-peer campaign reached donors in 39 states and seven countries, demonstrating the power of donors coming together to contribute to a common goal.
Mission: To inspire a lasting love and appreciation for dance through artistic excellence, exhilarating performances, innovative choreography, and superb educational programs
Location: Houston, TX
Cause Sector: Human Services
Employee Count: 325
houstonballet.org
Living Water International: Leading Donor Experience
“Using the Classy platform, we have the ability to improve our donor experience through simple design, experiential content, and seamless interactivity to push the bounds to new frontiers.”
Mission: Demonstrate the love of God by helping communities acquire desperately needed clean water, and to experience “living water”
Location: Stafford, TX
Cause Sector: Health & Wellbeing
Employee Count: 298
water.cc
Hope for New York: Leading Donor Experience
“By customizing pages with new designs, relevant photos, and clear copy, our donors connected to our mission and vision, which had a direct impact on helping us achieve our overall fundraising goals.”
Mission: Our mission is to mobilize volunteer and financial resources to support non-profit organizations serving the poor and marginalized in New York City
Location: New York, NY
Cause Sector: Human Services
Employee Count: 11
hfny.org
Marc Lustgarten Pancreatic Cancer Foundation: Leading Donor Experience
With engaging visuals, customized impact levels, and a lively fundrasier leaderboard on display, this peer-to-peer campaign captures donors’ attention to shine light on a worthy cause.
Mission: Cure pancreatic cancer
Location: New York, NY
Cause Sector: Health & Wellbeing
Employee Count: 20
lustgarten.org
Arbor Day Foundation: Leading Donor Experience
Pulling donors in with its creative and cohesive design, this peer-to-peer campaign clearly defines the “why” behind its goal and the tangible impact each donation will make.
Mission: We inspire people to plant, nurture, and celebrate trees
Location: Lincoln, NE
Cause Sector: Environment
Employee Count: 150
arborday.org/
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