Online fundraising inspiration hub
See how other nonprofits boost engagement and conversions, overcome resource challenges, and thrive in a changing landscape to make the most of this generous holiday season.
Blood:Water
Why it inspires: A time-bound match is prominently featured, while the donation form emphasizes that supporters are becoming part of a community, not just making a donation.
Classy tip: Offering donation matching can increase contributions, with 84% of donors more likely to give and one in three willing to donate more.
Concern Worldwide US
Why it inspires: The use of multi-section layouts allows for less scrolling and quicker access to campaign context.
Classy tip: Increase donation revenue and avoid off-base appeals with Intelligent Ask Amounts, which drove 11% more revenue on average in testing.
University of Nebraska Foundation
Why it inspires: Progress metrics highlight the goal, while impact tiles break down needs into manageable donation amounts, making donors’ impact immediately clear.
Classy tip: Demonstrate donation outcomes with impact tiles. Customize images, text, program designations, and donation amounts to fit your campaign.
Feeding San Diego
Why it inspires: This mission-focused page uses strong imagery to connect donations to impact while highlighting a time-bound match opportunity.
Classy tip: Transform your page design with Classy Studio, enhancing brand alignment and consistency to create a compelling, personalized appeal that activates support.
To Write Love On Her Arms
Why it inspires: A donation widget above the fold enables quick contributions, followed by impact statements and additional giving options.
Classy tip: With Classy’s tools, you can increase revenue and strengthen supporter engagement, expanding your recurring donors by 2-3% monthly.
Oklahoma Medical Research Foundation
Why it inspires: The organization leverages Studio to spotlight its donation match and tailor the page to reflect its unique branding.
Classy tip: Focus on creating a donation page that reflects your organization’s unique personality. Use bold visuals, fonts, and design to let your brand shine.
AdventHealth Kansas City Foundation
Fundraising tools: Giving Cart, Studio
Why it inspires: Supporters receive a detailed view of their donation's impact and the option to fundraise instead of donate.
Alight
Fundraising tools: Intelligent Ask Amounts
Why it inspires: This nonprofit actively avoids off-base appeals with ask amounts tailored to donors' unique characteristics and donation history.
Americares
Fundraising tools: Recurring
Why it inspires: The page offers a simple impact statement, emphasizing the power of monthly donations with clear, direct appeals, showing how recurring contributions stretch further.
Atlas Free
Fundraising tools: Recurring
Why it inspires: An inline form keeps donors on the website, allowing them to research before committing. It also encourages monthly giving to foster a sense of community, rather than focusing on one-time donations.
Blood:Water
Fundraising tools: Intelligent Ask Amounts, Studio
Why it inspires: Its headline presents the campaign mission, with impact statements beside the donation widget for quick context.
Calvin University
Fundraising tools: Studio
Why it inspires: The effective use of custom buttons and imagery showcases and celebrates the community this organization serves.
Catholic Answers
Fundraising tools: Recurring, Studio
Why it inspires: The impact statement emphasizes the value of joining their monthly giving community, showcasing unique membership perks.
City of Refuge
Fundraising tools: Giving Cart, Studio
Why it inspires: A match advertisement is strategically placed at the top of their page, encouraging supporters to add more to their cart.
Community Food Bank of Southern Arizona
Fundraising tools: Intelligent Ask Amounts
Why it inspires: Any section that inspires action instantly transforms into an intelligent donation page with an embedded donation form.
