Nonprofits receive more donations on Classy Studio
Fundraising tool: Classy Studio
Test period: 08-20-2024 to 09-20-2024
Hypothesis:
Classy Studio’s streamlined donation experience will reduce friction, increase conversion rates, and drive higher overall donations, including more recurring contributions.
Test design and results:
Control
- Sample client standard donation form
Test
10.6% conversion lift
- Sample client Studio donation page
Details:
| Name | Control | Challenger |
| Visitors | 6309 | 4695 |
| Donations | 897 | 738 |
Test results reached 97% statistical significanceKey learnings:
Our hypothesis was confirmed: Studio donation pages consistently outperformed standard donation forms in every comparison. Organizations experienced a notable increase in donation conversion rates when using Studio, achieving an overall statistically significant lift of 10.6% on average across the participating campaigns. Importantly, this improvement came with no noticeable impact on average donation amounts.
So what: Studio donation pages are now the default for new campaigns. We strongly recommend transitioning any ongoing or evergreen campaigns from standard forms to Studio for better results.