25 Creative Winter Fundraising Ideas
An estimated 30% of annual giving occurs in the month of December, and 10% takes place during the last three days of the year alone.¹
To ensure your nonprofit organization makes the most of this charitable window, we’ve assembled a list of our favorite winter fundraising ideas. Check out these 25 creative ideas for winter events and fundraisers and download Your Smart Guide to Strong Year-End Fundraising for even more tips on optimizing your nonprofit strategy this holiday season.
Your Guide to Smart Year-End Fundraising
Ideas Worth Exploring
4. Sledding or Ice-skating Event
6. New Year’s Eve Cocktail Party
7. Snowman/Snow Fort Building Contest
12. Christmas Music Dance-A-Thon
16. Christmas Tree Disposal Service
1. Polar Plunge
People love to do crazy things for a good cause—like jumping into freezing cold water after running three miles. This winter, organize a 5K charity run that finishes in the local lake.
Special Olympics New Jersey celebrated the 25th anniversary of their Polar Bear Plunge at Seaside with 7,161 “plungers” raising a record-breaking $2.12 million.
2. Indoor Run-A-Thon
Think it’s too cold to run outside? Take your race indoors and host a treadmill running challenge to raise money for your cause. This winter fundraising idea gets registrants to run for one hour on a treadmill and encourages them to ask their friends and family to sign up too. Each participant receives a personal fundraising page, and the top fundraiser is awarded new running gear in exchange for surpassing their fundraising goals.
3. Winter Solstice Soup Event
Maybe running isn’t up your organization’s alley, and you’d rather focus on cozying up with a warm bowl of soup. The winter solstice, otherwise known as the shortest day of the year, is a great opportunity to celebrate the turning of the season. Ask local restaurants to donate signature soup and charge a small fee per bowl with the option to upgrade to a bread bowl for additional comfort.
Another soup-centered event idea is to host a soup cook-off where community members compete, and guests act as judges who taste test and vote for their favorite. Just be sure to follow any local food-serving laws.
4. Sledding or Ice-Skating Event
Ice skating nights and sled races are great ideas for the winter months. These childhood favorites are sure to attract adults craving winter nostalgia and are great for families as well. Charge for entry to the event and collect donations in exchange for sled or skate rentals. You can also offer hot chocolate, non-alcoholic eggnog, and baked goods from a volunteer-run bake sale in exchange for donations to help everyone warm up after the winter holiday activities.
5. Ski-A-Thon
Host an annual Ski-A-Thon where participants complete laps up and down the chairlift. You can also provide snacks, lunch, and drinks and encourage participants to set up a personal donation website through your fundraising platform upon registration.
6. New Year’s Eve Cocktail Party
Eggnog, hot chocolate, mulled cider, and wine—need I say more? Invite your supporters to dress to impress and fundraise for entry to your event. Motivate fundraisers with prizes like VIP seats or tickets to a future event. You may even include a raffle at your party to entice additional gifts.
Raffle Ideas to Raise More for Your Nonprofit
7. Snowman/Snow Fort Building Contest
This great winter fundraising idea asks supporters to register for the competition while guests vote for their favorite snowy creation. Don’t live somewhere cold? Try a snow-themed sandcastle contest instead.
8. Eating Contest
Pie, chili, sugar cookies…there are plenty of winter snacks you might ask people to consume in exchange for serious bragging rights. Ask contest participants to recruit pledges for each snack they consume, and gather the rest of your community to watch the fun.
9. Gingerbread House Contest
Run this winter fundraising event like an eating contest—minus the eating. Set up long tables with all of the necessary items and have teams of two compete to make the most creative house in a set period of time.
You can make this fundraising event simple with staples like graham crackers, frosting, and candy canes, or you can step it up a notch and allow competitors to sketch “blueprints” ahead of time and bring their own decorating tools.
Ask local artists to judge and award prizes for categories like the most detailed, most creative use of ingredients, and most ingredients used.
10. Winter Craft Workshop
Host a class and charge an entry fee to cover supplies and collect donations. Whether you sew Christmas tree skirts, arrange wreaths, or bake cookies, a craft event is bound to attract families looking to get into the holiday spirit with an afternoon of fun.
Keep in mind that craft events aren’t limited to families with kids. If your town has a dedicated group of local artisans, hold an adult craft workshop where basic crafting skills are required, but attendees can pick and choose which items they want to make. Local artisans can teach attendees how to make everything from hand-poured candles to alcohol ink dishes to laser-cut wood ornaments.
11. Holiday Lights Tour
If your town members put up holiday lights, why not throw a block party or lights tour? Conduct ticket sales, rent horse-drawn carriages, cover them with jingle bells, and serve cocoa onboard as your guests take in an evening display of holiday cheer.
The Ticketed Event Page Cheat Sheet
12. Christmas Music Dance-A-Thon
While Christmas music is a pretty polarizing topic, a Christmas music dance-a-thon can delight supporters in the weeks leading up to December 25. Play hits from past and present and ask event registrants to create personal fundraising pages they promote on social media. Don’t forget to award prizes to the dancers who lasted the longest.
13. Caroling for Donations
According to Buddy the Elf, the best way to spread Christmas cheer is by singing loud for all to hear. Gather your team for some caroling and go door-to-door to collect donations. Bring flyers with you that include a QR code to your donation form so people can easily connect with you online after they meet you in person.
14. Photos with Santa
Work with a local shopping mall, or use a public space to arrange a meet-and-greet with Santa and his elves. Parents can line their children up for a photo-op with Kris Kringle himself and have their photos printed on the spot for a contribution.
15. Cheesecake Contest
There are countless ways to make cheesecake. Charge for entry to the contest and ask participants to submit their favorite recipe. You can even host the event at your office. This is a perfect opportunity to casually meet with your supporters, learn more about them, and provide details about your cause.
16. Christmas Tree Disposal Service
Rent a truck and offer to pick up old Christmas trees at the end of the season in exchange for donations. Confirm where you can take the trees that are ready for disposal. Some cities have locations for mulching the trees so they can be reused in some fashion.
17. Gift Wrapping
We all know someone who can wrap a present using only three pieces of tape and have it look like something out of a Martha Stewart catalog. Unfortunately, some of us are not as blessed with gift-wrapping talents.
Partner with local businesses, like a bookstore or gift shop, and set up a gift wrapping station. Ask for volunteers to man the station in hourly shifts and wrap presents in exchange for donations.
18. Santa Run
If thousands of Santas running down Main Street don’t get your nonprofit some extra media attention, we’re not sure what will. The Great Santa Run San Francisco gives registrants a five-piece Santa suit, runner goodie bag, and medal for participating. Why not ask your runners to create personal fundraising pages for your event and give awards to the Santas who raise the most?
19. Ugly Sweater Party
An increasingly popular themed party in the last decade, an ugly sweater party is an easy way to throw a themed winter fundraising idea. Rent out space at a local bar or restaurant and sell tickets, or invite guests to come into your office for libations, board games, and holiday snacks.
20. Sleigh Rides
Host open sleigh rides at your local park or Christmas tree farm in exchange for donations. Make it a day event for a family-fun feel, or sell tickets for evening rides under the stars for a more romantic setting.
21. Christmas Movie Night
National Lampoon’s Christmas Vacation, Elf, Home Alone, Rudolph the Red-Nosed Reindeer— there’s no shortage of holiday classics to use for a winter screening. Partner with a local movie theater or venue with space for a projector and sell tickets to a holiday movie marathon.
22. Christmas Concert
Ask local bands to put together a set of holiday songs and rent out a local bar or venue. You can sell tickets to the event and even ask participating bands to create team fundraising pages. Then, they can compete to raise the most funds for your cause from their fans.
23. Snowball Fight
Arrange a tournament where teams compete in an ultimate snowball showdown. Set each team up with a fundraising page and give the top fundraising teams advantages in the competition. For example, you might allow the top team to bring one of their players back from the sidelines after they’ve been hit.
24. Super Bowl Party
Sell tickets to a Super Bowl screening. You can even create your very own “Super Bowl commercial” and use it to promote your event and fundraising campaign.
25. Valentine’s Day
When the holidays pass along coming January, many will be left with an unrelenting winter chill. Arrange a heartwarming Valentine’s Day experience by partnering with a local restaurant and selling tickets to a romantic set course menu.
9 Valentine’s Day Fundraisers to Inspire You
Raise More This Winter
Embrace the winter season with these fundraising ideas that can truly make a difference for those in need. From engaging events to innovative online campaigns, the options are limitless.
Check out our guide, A Year of Creative Fundraising Ideas for more inspiration, or if you want to learn about how Classy’s comprehensive fundraising platform can broaden the reach of your event, request a Classy demo today.
Article Source:
- “The Ultimate List of Charitable Giving Statistics for 2023,” NP Source, last accessed October 31, 2023, https://nonprofitssource.com/online-giving-statistics.
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