5 Ways to Leverage ChatGPT for Your Nonprofit Blog

As a nonprofit marketing manager or digital director, you know the value of strategic, engaging blog content in expanding your organization’s organic reach. However, you may struggle to find the time and resources to produce high-quality articles consistently that rank well in search engines. 

Fortunately, there’s a solution to help you create optimized content efficiently: ChatGPT.

What Is ChatGPT?

ChatGPT (Generative Pre-trained Transformer) is an advanced-language model developed by OpenAI that uses deep learning algorithms to generate human-like text. 

Simply put, it can understand the context of a given prompt and generate relevant and coherent responses. Trained on a massive amount of text data, ChatGPT can generate content on any topic.

For a glimpse into the state of AI in the online marketing industry today, here are a few key stats:¹

• 75.7% of marketers are now using AI tools for work
• 69% of marketers use ChatGPT
• 85.1% of marketers are using AI for article writing
• 60% of marketers feel positive about the rise of the AI industry

How Can Nonprofits Use ChatGPT for Blogs?

Nonprofits can use ChatGPT to generate content for blogs in several ways:

1. Attention-Grabbing Titles

Creating an attention-grabbing blog post title is essential to driving traffic to your website. ChatGPT can help you generate creative and catchy titles that make your blog posts stand out. 

Simply input a topic your team wants to write about, and ChatGPT will generate several title options for you.

Keep in mind that you should always check your title suggestions against standard web best practices to ensure it’s within the recommended character count and aligned with your nonprofit’s voice and tone. 

2. Strong Hooks and Engaging Introductions

Hooking your reader and enticing them to keep reading is what the introduction to your blog post should accomplish. ChatGPT can help. Simply input your topic, and ChatGPT will generate several options intended to capture readers’ full attention.

However, when reviewing the introduction ChatGPT creates for you, be sure to fact-check the dates, data, or other specific information provided. While trained on a massive amount of data, ChatGPT isn’t a perfect science (not yet, at least). So don’t risk your nonprofit’s reputation by neglecting to scan the content for inaccuracies. 

3. Optimized Subheadings

Breaking up your blog post into sections with subheadings makes it easier to read and understand. ChatGPT can help generate subheadings relevant to your topic and structure your post effectively.

Keep in mind that your subheadings should include some iteration of the search engine optimization (SEO) keyword you’re targeting for that post. Because headings carry more weight than normal text, it’s important to approach them in a strategic way. 

4. Comprehensive Outlines

Creating a blog outline helps organize your thoughts and ensures you cover all the necessary information. ChatGPT has the ability to generate detailed outlines for your blog posts that include all the essential elements, such as the introduction, main points, and conclusion.

If you typically skip the outline phase, this could be a great step to introduce into your writing process. Outlines help you assess if your content is thorough and clear enough for the average reader, flows well, and gets your point across effectively. 

Without an outline, you may miss a critical point in your post that leaves readers without the answers they seek. 

P.S. ChatGPT generated the outline for this blog post! 

5. Complete Posts

Getting to the meat of your article is next once you’ve organized your outline and are ready to build out your post. While this is the most time-consuming phase of the process, it’s undoubtedly the most important.

ChatGPT can generate entire blog posts for you based on your topic. Explain what you want to write about in a detailed prompt with a word count suggestion and any other relevant details, and ChatGPT will generate an informative, engaging article optimized for search results.

How Can ChatGPT Help With SEO Optimization?

Generating content optimized for organic search is crucial to increasing your online visibility. ChatGPT can help you do this in several ways:

• Keyword optimization: Identify and incorporate the most relevant target keywords into your content to help your posts rank higher
• Meta descriptions: Describe your blog’s content in a succinct, optimized sentence (two max) to increase click-through rates
• Readability: Structure your content in a way that’s clear and easy to read, so users are more likely to share, save, or return to view your content again

Elevate Your Digital Content With ChatGPT

Creating optimized, high-quality content for your nonprofit’s blog can be challenging, especially with limited resources. However, ChatGPT can help you generate informative content more efficiently, saving you time and resources while boosting your online reach. 

Copy Editor: Ayanna Julien

Article Sources

1. “The State of AI in the Online Marketing Industry: 2023 Report,” Authority Hacker, last updated April 24, 2023, https://www.authorityhacker.com/ai-survey/.