The ultimate donation page checklist
Before publishing your next donation page, check it against our ultimate checklist. Based on data from thousands of nonprofit websites and A/B testing, these recommendations show what truly converts.
Use this interactive checklist to ensure you create a high-converting page every time:
User experience and integrations:
Donation UI:
Value proposition and content:
Post-donation:
You scored 0 out of 20!
We recommend revisiting your page before publishing or driving traffic to it.
Here are the key areas we recommend looking at:
- A fully customized donation page with a compelling appeal, strong visuals, and a branded call to action can be the difference between converting a visitor or losing a generous donation. Ensure your impact story comes to life through attention-grabbing visuals, concise copy, and fully personalized branding.
- Wallets: Reduce steps in the checkout process by enabling digital wallets, including Apple Pay, Google Pay, Venmo, and other preferred methods.
- Security: Integrate your security certifications and compliance on your website to ensure donors know how you protect their personal information. If your current platform’s security measures fall short, consider exploring alternatives using our evaluation checklist for guidance.
- Trust signals: Embrace the power of social proof by incorporating testimonials into your donation appeals, website, or other high-traffic pages. These seemingly small additions signal to donors that your organization is credible, trustworthy, and transparent.
- Intelligent Ask Amounts: Increase donation revenue by 11% on average with ask amounts tailored to donors’ unique giving history.
- Ease to donate: Guide donors down the path of least resistance with elegant, responsive, fully branded donation experiences optimized for peak performance.
Need 1:1 support? Contact Classy and Cro today to discuss creating a donation page optimized for peak performance.
You scored 0 out of 20!
We recommend revisiting your page before publishing or driving traffic to it.
Here are the key areas we recommend looking at:
- A fully customized donation page with a compelling appeal, strong visuals, and a branded call to action can be the difference between converting a visitor or losing a generous donation. Ensure your impact story comes to life through attention-grabbing visuals, concise copy, and fully personalized branding.
- Wallets: Reduce steps in the checkout process by enabling digital wallets, including Apple Pay, Google Pay, Venmo, and other preferred methods.
- Security: Integrate your security certifications and compliance on your website to ensure donors know how you protect their personal information. If your current platform’s security measures fall short, consider exploring alternatives using our evaluation checklist for guidance.
- Trust signals: Embrace the power of social proof by incorporating testimonials into your donation appeals, website, or other high-traffic pages. These seemingly small additions signal to donors that your organization is credible, trustworthy, and transparent.
- Intelligent Ask Amounts: Increase donation revenue by 11% on average with ask amounts tailored to donors’ unique giving history.
- Ease to donate: Guide donors down the path of least resistance with elegant, responsive, fully branded donation experiences optimized for peak performance.
Need 1:1 support? Contact Classy and Cro today to discuss creating a donation page optimized for peak performance.
You scored 0 out of 20!
Way to go! If your conversion rates are lower than expected, revisit this checklist and A/B test a page that scores 20/20.
You scored 0 out of 20!
Hit publish! Don’t forget to continue testing, optimizing, and evaluating your performance in the days and weeks ahead.
Get support from Classy and Cro Metrics:
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