28 Leadership Quotes From the Classy Advisory Board

“A transparent brand is one that l feel like I can trust to always do the right thing.”

“To me, a transparent organization educates each stakeholder on why and how goals are created and decisions are made, and how each individual can play his or her part in the process.”

“Trust – the key ingredient to a transparent brand.”

“A transparent organization makes sure its stakeholders understand its goals, and its progress towards achieving them.”

“Organizational transparency means that every employee knows the key metrics for the success of the company. One caveat: full transparency can lead to A LOT of explaining—an unintended consequence I learned in my last CEO job.”

“Great brands focus on integrity, authenticity, and disruption.”

“A great business strives to add meaningful value to the world, and it’s willing to share its successes and failures with all parties involved—the team, investors, advisors, and customers.”

“Consistency is how you build a great brand. People form their opinions about you based on what they observe you (and your brand) repeatedly do or don’t do.”

“Follow your instinct and intuition to make decisions.”

“Be decisive with the information that you have. If you’re stuck, focus on what’s in the best interest of your team or customers.”

“When weighing a decision, first remove biases and analyze it from different perspectives. Then use your gut to make the final call.”

“Start giving back early! Build this into your company from day one. In the long run, you’ll drive huge impact in your community and create a great company—one that attracts and retains amazing talent.”

“Things are constantly changing so don’t get hung up on the current state of things. Instead focus on how to make things better each day. Continuous improvement leads to growth.”

“When something is working, stick to the tried and true practices. But when it is not working or you are just starting, experimentation is your only option.”

“Get clear about your values. Write them down. Talk about them a lot. Use them extensively while hiring and recruiting.”

“Focus. What you say no to defines you more than what you say yes to.”

“Experimentation is an inherent component of continual improvement.”

“Set goals for no more than three years, but stay flexible. The world is changing so quickly.”

“For Movember, given our focus on the intersect between our brand, technology, cause, and community, it’s not realistic to plan beyond three years.”

“The timeframe of your goals should be proportionate to the type of work that you do. It also depends on what your goals are. Planning three years out is manageable and forces you to think long-term, while also giving you the flexibility to adapt and adjust.”

“Don’t just use your calendar for meetings. Take control of it by scheduling time for things you know you must get done during the week.”

“My #1 productivity tool enables me to easily take and organize notes on my phone. I’m using Vesper throughout the day. It’s a note taking iPhone app that John Gruber of Daring Fireball helped create.”

“The Clear App for iPhone / Mac”

“Movember field journal and pen. Old school!”

“Microsoft Notepad—yes, that same one from 1990. Here’s why: if I can’t keep all of my top priorities on exactly one screenful, then I am doing too many things. A great self-limiting device!”

“1Password”

“SendHub—gives me a second phone number for my business on my personal phone.”

“iBooks…Always be learning!”