Blocking Hunger Refreshes Their Brand and Campaign Strategy

Mission

Provide support to inner-city and low-income children throughout the Dallas-Fort Worth Metroplex.

Challenge

Refresh the foundation’s brand to connect with more supporters

Solution

The Classy platform made it easy to set up branded campaigns and highlight the impact of each gift

“Classy continues to help the foundation grow and evolve. Through different payment options and new features to make it easy for donors, we are excited to grow with Classy!”

– Katie Stotts, Strategist, Knight Eady

The Results:

130%

of campaign goal Moving the Chains to
Block Hunger surpassed all expectations

New Donors

Drafting Donors to Block Hunger kickstarted a recurring giving program

In 2017, Travis Frederick, a former NFL center for the Cowboys started a foundation to fight childhood hunger in Dallas County. In 2020, that foundation was rebranded to the Blocking Hunger Foundation with the help of the Knight Eady creative agency.

They paired their fresh look with the simple experience of Classy’s crowdfunding campaigns to bring Travis’ vision to life and open the door to more involvement.

Building the Brand

Name: A memorable name keeps things short and nods to Travis’ NFL position.

Logo: To highlight the org’s focus on serving children, simple and playful visuals tell the foundation’s story.

Font: Clean and easily read content helps potential supporters and partners quickly learn about
the foundation.

Bringing a Brand to Life on Classy

Classy was chosen to kick off the new name and branding with equally creative crowdfunding campaigns.

Moving the Chains to Block Hunger ran for 72 days (Travis’ football number), followed by Drafting Donors to Block Hunger to grow recurring gifts ahead of the NFL draft.

The Classy platform made it easy to:

Set up branded campaigns
Highlight the impact of each gift
List suggested donation amounts
Offer employer matching
Provide flexible payment options including PayPal, ACH, or credit card