Feed My Starving Children Sees 3x Industry Standard Conversion Rate With Classy
Mission
To feed God’s starving children in body and spirit
Challenge
Deliver an authentic, compelling story that connects donors to the nonprofit’s mission
Solution
Leverage Classy’s comprehensive fundraising suite to host a variety of campaigns that elevate and amplify their story in ways that resonate
“The most valuable component in our partnership with Classy has been the fact that it actually feels like a partnership. I wish every vendor we worked with could be like Classy.”
– Tim Krueger, Digital Marketing & Analytics Manager
Results on Classy in the Last Year:
$15.4M
raised
43%
conversion rate for embedded donation forms
334
published transacting campaigns
Feed My Starving Children fights the overwhelming amount of malnutrition and undernutrition people are experiencing worldwide. The nonprofit transforms these critical issues into tangible stories to inspire a connection with the cause. They introduce the story of a real child to donors, reminding them one gift can feed a child.
Facilitating Multiple Ways to Give
With Classy’s comprehensive fundraising suite, which offers multiple ways to give, customizable campaigns, segmented email appeals, and diversified payment options, Feed My Starving Children is able to provide a great donor experience grounded in storytelling. By customizing the experience to align with donors’ interests, providing clear impact statements, and presenting a seamless donation process, Feed My Starving Children has attracted and maintained a loyal donor base.
We use Classy to engage our networks at events and through online fundraising in many different ways. One way is with Classy donation websites, whether it’s a standard donation page or an embedded form. We’re also heavily reliant on peer-to-peer fundraising. Classy has all of the tools that we need for successful fundraising.
Classy’s embedded donation forms have increased conversion rates for Feed My Starving Children to 43% (nearly 3x the industry average) by removing friction from the donor experience. The donation form appears alongside a moving beneficiary story, urging quick action.
Planning for the Next 365 Days With Classy in Mind
In the past year, Feed My Starving Children has raised $15.4M on Classy. And there’s no stopping there. The nonprofit is planning its upcoming fundraising galas on Classy Live, Classy’s event software, and will continue to use nearly every Classy feature to provide a unique and personalized experience for its donors.
Donation forms
Remove unnecessary friction from donors’ checkout experience with embedded and modal forms.
Peer-to-peer giving
Reach entirely new audiences by empowering supporters to fundraise on your behalf.
