Intuitive User Experience Supports 720% YoY Growth for Golden Harvest Food Bank’s Annual Campaign

Supporting an Annual Campaign Launch

Golden Harvest Food Bank transitioned to Classy just days before the launch of their 2019 “It’s Spooky to be Hungry” fall campaign to simplify the team registration process for peer-to-peer fundraisers.

Their previous platform caused donor confusion that threatened campaign success. Classy’s intuitive platform simplified the transaction experience, allowing more supporters to get involved. They raised $24,018 that year, followed by a staggering $197,494 in 2020 and $212,994 in 2021.

Frictionless Payment Drives Record-High Donations

After the success of their fall fundraising campaign, Golden Harvest Food Bank also directed the main donate button on their website to Classy. Since making the switch, they’ve raised nearly $2 million on the platform in just three years. 

Classy’s digital wallet payment options motivated both new and existing donors to complete their gifts with confidence. Because of this, the team doubled the size of their recurring donor base. With 300 loyal supporters now on board, Golden Harvest Food Bank is generating $176,000 in annualized monthly recurring revenue.

Additionally, Classy’s automated credit card updating feature helped avoid unnecessary churn and boosted recurring donor retention as a result. 

Golden Harvest Food Bank adopted PayPal in December 2021 to further optimize their donation pages. After raising $13,000 in just one month’s time with this new payment method, their team is optimistic about growth.