Classy for Salesforce Saves Time and Opens Doors for HOPE Atlanta

HOPE Atlanta joined the Classy community in 2019, with growth as a top priority. That goal prompted the organization to adopt Classy’s integration with Salesforce, helping to optimize fundraising data, nurture donor relationships, and accelerate progress toward its mission.

Less Time on Data Collection Means More Time for Fundraising

Looking for a platform that offered a seamless integration with Salesforce, its existing CRM technology, HOPE Atlanta turned to Classy.

Classy for Salesforce makes it easy to process a large volume of online donations with accuracy and see the full picture of each supporter in real-time with clean data. This not only saves time but also allows HOPE Atlanta to send personalized communications based on these donor insights.

Driving Donor Engagement With Targeted Messaging

In the past few months, the HOPE Atlanta team has been focused on building out its volunteer conversion strategy, which includes a targeted email series to individuals who have volunteered at one point in time. The email series is designed to convert a volunteer to a donor through personalized touch points that include a thank you, ways to engage, and appeals for donations sent over a specific time frame via Classy for Salesforce.

The team has also focused on building out major donor and mid-major donor pipelines and portfolios to better target their messaging. They have streamlined the process to receive alerts for gifts above a certain threshold that inform the leadership team to create stewardship and cultivation items.

Earning time back with Classy’s integration creates more opportunities for HOPE Atlanta to connect with supporters, ultimately contributing to a YoY increase in individual donor retention rates by 5.5%.

What’s Next for HOPE Atlanta

HOPE Atlanta’s strategic planning is resulting in the launch of several new initiatives that affirm its 120-year mission to address housing as a crucial basic need in the community. 

The hours a day saved by using Classy for Salesforce have opened doors of opportunity for HOPE Atlanta. In 2023, the team is focused on strengthening donor relationships, including building retention and engagement strategies, as well as stewarding donors.