Project C.U.R.E. Reaches $1B Milestone With A Comprehensive Fundraising Approach

Mission

To identify, solicit, collect, sort, and deliver medical supplies and services according to the imperative needs of the world

Challenge

Inspire new and existing supporters to rally around Project C.U.R.E.’s goal to raise and send the next $1B in medical aid to people in need worldwide

Solution

Upgrade to Classy’s comprehensive fundraising suite for access to conversion-optimized, industry-leading tools that allow Project C.U.R.E. to raise more and do more

“We try to keep up with all of the improvements that Classy makes. We are able to identify areas of improvement and implement new features so that we can continue to improve and support communities in need.”

– Shauna Rusovick, Director of Marketing and Communications

Project C.U.R.E.’s Impact:

$1 billion

in medical aid sent globally

225

semi-truck-sized containers were delivered last year

146,000

volunteer hours per year

Founded in Colorado in 1987, Project C.U.R.E. has become one of the world’s largest distributors of donated medical supplies, equipment, and services to doctors and nurses serving the sick and dying in more than 135 countries.

A Comprehensive Fundraising Approach

Project C.U.R.E. joined the Classy community less than a year ago and has already hit the ground running. They’ve wasted no time implementing the various campaign types that Classy offers, including:

Donation pages for a standalone cause or their monthly donor program, Club C.U.R.E.
Ticketed events for pay-to-play events, where supporters can register, either as an individual, part of a team, or as a spectator
Crowdfunding for enabling corporate partners to raise funds on their behalf
Peer-to-peer for their worldwide event where individuals can raise money through their networks
Galas, where individuals or groups can purchase tables, participate in a live or silent auction, and more!

Project C.U.R.E.'s Donation Page — Project C.U.R.E.’s Donation Page

Project C.U.R.E. recently implemented embedded donation forms across its website, including the homepage. These streamlined forms help simplify the checkout process and, as a result, commonly see 2x the industry standard conversion rate.

I’m excited to see the increase in the number of donations that we get from the embedded donation forms and what kind of impact that’s going to have for our donors.
Shauna Rusovick
Director of Marketing and Communications

Project C.U.R.E. utilizes multiple campaign types to ensure they’re catering to the various giving experiences today’s donors prefer. This also helps inspire donors to expand the breadth of their engagement with the cause by participating in multiple campaigns. These increased levels of involvement are critical; Classy’s State of Modern Philanthropy reports that supporters who engage with multiple campaign types are 4x more valuable than supporters who participate in a single campaign.

More Dollars Raised = More Medical Aid = More Lives Saved

Project C.U.R.E. just hit a huge milestone of $1 billion in medical aid sent to beneficiaries globally, including medical supplies, equipment, and services. It’s difficult to quantify the number of individuals impacted, but every dollar makes a difference. Direct impact on the communities includes:

$25 a month ships a multi-use surgical kit and 2,000 clean syringes
$50 a month ships a wheelchair
$100 a month ships a defibrillator, patient monitor, or EKG machine

Project C.U.R.E. is looking forward to sending the next $1B in supplies and is excited to have Classy in its corner to support them on all things fundraising.