Ronald McDonald House Charities of San Diego Sees Immediate ROI with Classy

Mission

To provide a “home-away-from-home” for families with children being treated for serious, often life-threatening conditions at local hospitals

Challenge

Integrating a new fundraising platform while simultaneously connecting it with Salesforce, which may affect donation volume in the process

Solution

Launch campaigns quickly and easily on Classy, generating immediate ROI while also integrating with Salesforce

“Classy support got us up and running quickly and with the pop-up donation form, our donors could make a donation in only a few clicks. Because of this, we saw a huge uptick in donations at year-end.”

– Kim Mercado, Director of Corporate and Community Philanthropy

Results on Classy:

Immediate ROI

Switched platforms

and began accepting donations in less than a month

Huge uptick at year-end

Solving a Technical Challenge with Classy’s Help

Ronald McDonald House Charities of San Diego (RMHCSD) joined the Classy community late last year in part because of Classy’s native integration with Salesforce. Since this integration can be time-consuming, RMHCSD initially planned to complete it after its peak fundraising period to avoid any downtime. However, waiting until after the new year would delay their return on investment in the Classy platform.

The Classy Coaching team advised RMHCSD to launch their first campaign on Classy and later use historical sync to transfer donor data once the Salesforce integration was complete. This approach accelerated their timeline, allowing them to start seeing immediate ROI from Classy.

Onboarding to a New Platform at Year-End

With step-by-step resources from Class Academy, virtual training sessions, and Classy’s reliable support team, RMHCSD felt empowered with a fundraising tool that aligned with their goals. These tools allowed the team to learn the Classy platform at their own pace, fitting both their schedules and fundraising objectives.

In less than one month, they gained confidence in using Classy, setting up a pop-up donation form on their homepage and an abandoned cart notification to remind potential donors to complete their gifts. This streamlined the donation process for year-end donors, reducing abandonment rates and leading to a significant increase in year-over-year donations.