How Saprea Increased Giving Tuesday Donations by $40,000 Year Over Year

Mission

Saprea exists to liberate individuals and society from child sexual abuse and its lasting impacts

Challenge

Combine storytelling with a stellar donor experience for an optimal Giving Tuesday crowdfunding campaign

Solution

With easy payment options and Saprea’s brand showcased front and center, Giving Tuesday’s campaign donation volume increased by an incredible 456% YoY

“We have found that telling our beneficiaries’ stories resonates with so many of our donors because they see themselves, their sisters, mothers, daughters, and co-workers in them.”

The Results:

465%

increase in YoY donations

113

new recurring donors

Making Giving Tuesday Count

Saprea (formerly The Younique Foundation) is committed to the eradication of child sexual abuse and its effects. The organization sought a way to reach more donors with their stories during the peak giving period around Giving Tuesday.

Pairing Storytelling With Crowdfunding

Classy’s crowdfunding campaign, design tools, and dedicated coaching helped Saprea increase its Giving Tuesday campaign donation volume by an incredible 456%. The campaign—showcasing Saprea’s brand front and center—spotlighted powerful statistics, a video of a survivor’s journey using Saprea’s healing services and impact blocks illustrate the power of offering different gift amounts. Donors could choose to give one time or monthly, which resulted in 113 new recurring donors.

Getting Modern With Payments

They could also choose from a variety of payment options to easily give on mobile. A live activity wall allowed Saprea to acknowledge individual donations. As a result, Saprea increased its Giving Tuesday donation volume from $9,000 in 2019 to $50,000 in 2020.