Scale your donor community with peer-to-peer fundraising
Empower supporters to fundraise on your behalf with world-class peer-to-peer tools. Knowing that 4 out of 5 donors who contribute to a peer-to-peer campaign on Classy are completely new to the organization, your acquisition potential is limitless.
Empower supporters to amplify your mission
Raise more with branded fundraising campaigns that allow your dedicated supporters to donate to your cause for their birthdays, weddings, or important occasions and even host their own fundraising events.
Easy reporting
Access quick fundraising campaign health metrics, or dive into robust reporting to segment your donors and create a personalized engagement fundraising strategy.
Mobile flexibility
Accept credit cards, digital wallets, Venmo, PayPal, ACH bank transfer, and cryptocurrency on mobile-optimized p2p campaign pages.
Secure transactions
We maintain a safe environment for donor data with Level 1 PCI compliance and SSL Security, built on Amazon Web Services.
Attract new donors with peer-to-peer fundraising
- Offer dedicated supporters a way to create individual and team fundraising pages in seconds
- Make peer-to-peer fundraising a breeze on any device with mobile responsive pages
- Allow peer-to-peer fundraisers to easily edit pages on the fly
- Help fundraisers crush their fundraising goal with built-in tips and coaching
- Coach, motivate, and thank your fundraiser participants with automated emails
- Share more flexibility with fundraiser pages that allow supporters to post photos, videos, and blog-style updates
- Empower your peer-to-peer fundraisers to share more and raise more with built-in social and text sharing
- Foster friendly competition with live leaderboards and fundraising thermometers
- Carry your organization’s branding through to supporters’ personal fundraising pages
- Create branded receipts and automated campaign emails
- Build trust and increase conversion rates with white-labeled URLs
- Create beautiful online fundraising campaigns with templates designed to convert
- Make it easy for existing and new supporters to visualize the results of their fundraising efforts with Impact Blocks
- Let supporters choose the programs they want to fundraise for using Program Designations
- Encourage supporter engagement by commenting on campaign and fundraiser activity walls
- Enable donation dedication with branded eCards
Expand your donor base with peer-to-peer fundraising
Drive growth with Classy’s world-class peer-to-peer fundraising tools, where 75% of campaign donors are brand new to the cause. 1
Potential annual lift
$5,000
Incremental peer-to-peer donors
$5,000
Incremental first-time donors
$5,000
Incremental peer-to-peer revenue
$5,000
Incremental peer-to-peer revenue from first-time donors
FAQs
How do crowdfunding and peer-to-peer fundraising differ?
Peer-to-peer fundraising relies on individuals and teams made up of multiple individuals to fundraise on behalf of the organization, primarily through personalized giving pages. Crowdfunding on the other hand is more centralized, with donations flowing through a single campaign page. Oftentimes crowdfunding campaigns include a broader story or narrative to help enlist donations.
What are the major perks of peer-to-peer-fundraising?
For starters, four out of five donors who donate to a fundraiser are brand new to an organization. The exposure opportunities associated with peer-to-peer fundraising are reason alone to integrate it into your larger donation strategy.
Peer-to-peer fundraising pages also allow individuals to elevate their personal stories and explain their connection to the cause, which oftentimes resonates with people in a way that motivates immediate action.
Peer-to-peer fundraising lends itself well to seasonal campaigns too, like annual giving days, endurance events, memorial campaigns, or corporate giving challenges. These timely initiatives can help boost fundraising year round.
How does Classy’s peer-to-peer fundraising platform fuel conversions?
Classy provides out-of-the-box templates for sophisticated, scalable peer-to-peer fundraising campaigns. Mobilize your supporters with Classy’s easy-to-use tools so each fundraiser feels empowered to advocate for your cause. Their success translates into your success as you reach wider audiences and ultimately raise more for your mission.
At a glance, Classy’s peer-to-peer fundraising campaigns include:
- Campaign templating
- Embedded videos and livestreams
- A progress thermometer
- Team structures
- Mobile-optimized pages and donation forms
- Impact blocks
- Recurring gift options
- Flexible payment processing
- Employer donation match options
- And more!
How can my nonprofit make the most of peer-to-peer fundraising efforts?
Take a look at your existing fundraising efforts, events, and campaigns and ask whether adding a peer-to-peer fundraising element would help boost donations and/or engagement. Additionally, identify any seasonal campaigns or moments throughout the year when a peer-to-peer fundraising campaign would make the most sense and leverage Classy to bring your vision to life. Take a look at your existing fundraising efforts, events, and campaigns and ask whether adding a peer-to-peer fundraising element would help boost donations and/or engagement. Additionally, identify any seasonal campaigns or moments throughout the year when a peer-to-peer fundraising campaign would make the most sense and leverage Classy to bring your vision to life.
What security and scalability measures does Classy have in place?
Classy builds security into the foundation of all our products and services.
Our comprehensive approach includes governance, continuous scanning and monitoring, and robust infrastructure. Our dedicated team receives regular training to stay updated with the latest security practices and threats.
We’re a PCI DDS Level 1 service provider that utilizes industry best practices like the OWASP Top 10. We use Cloudflare for protection and partner with Stripe, PayPal, and Coinbase for secure payments.
Learn more about our security and scalability here.
See peer-to-peer in action on Classy
Raise more with a peer-to-peer fundraising platform designed to convert.
Donation websites
Collect one-time or recurring donations online with a donation website powered by Classy Studio.
Crowdfunding campaigns
Bring your story and mission to life through beautiful, user-friendly campaigns.
