The New Salesforce Nonprofit Cloud: What You Need to Know

On March 14, 2023, Salesforce announced exciting news about the first release of its new Nonprofit Cloud solution. This release reflects the platform’s investment in best-in-class nonprofit technology and continued commitment to the sector.

As a long-standing partner, Classy is excited about what this means for nonprofit organizations and continues to work with Salesforce to empower and propel the sector forward.

Learn what functionality the Nonprofit Cloud currently offers, how your organization can benefit, and how to leverage Classy and Nonprofit Cloud’s joint solution.

Introducing the New Salesforce Nonprofit Cloud

Rather than continuing to layer nonprofit applications on top of the Salesforce platform, as the software has historically functioned, the new Salesforce Nonprofit Cloud is built into the platform’s core.

A variety of industries are serviced by Salesforce industry-specific Clouds, like Financial Services Cloud, Health Cloud, Education Cloud, and more. This new Nonprofit Cloud solution allows access to innovation across all Salesforce industries.

With this unified view of cross-sector innovation and a streamlined data management solution, nonprofits can reimagine how to scale their real-time and long-term impact.

What Is Currently Available through the Nonprofit Cloud?

To date, Salesforce has catered to organizations’ unique needs by delivering more than 14 purpose-built packages on top of its customer relationship platform. Salesforce will maintain support for its existing offerings, including the Salesforce Nonprofit Success Pack (NPSP), in addition to its new solution.

Nonprofit Cloud is quickly developing to support a wide range of nonprofit operations, including fundraising, program management, outcome management, and case management.

Additionally, Nonprofit Cloud innovation will be included in its Power of Us program, which grants eligible nonprofit and educational organizations discounted access to Salesforce CRM products and resources.

Why Did Salesforce Launch the Nonprofit Cloud?

Salesforce for Nonprofits was created with the intention of helping nonprofits build donor relationships that drive change. By functioning as an industry cloud and introducing a new data model, nonprofits can leverage actionable insights that work to deepen supporter relationships, amplify impact, and maximize fundraising.

With existing donor management dashboards, email campaign automation, grant management tools, and more already included in its extensive list of CRM platform offerings, Salesforce’s Nonprofit Cloud provides organizations with an even simpler way to produce and measure outcomes.

Classy and Salesforce: Our Partner Vision

Classy has worked alongside Salesforce as a core partner for over a decade to deliver impact-driven solutions and world-class support for the nonprofit sector. Classy’s leading integration and partnership with Salesforce drive innovation and deliver unprecedented value in the space.

Classy’s integration with Salesforce remains a holistic, empowering solution for the sector with renewed dedication and strength driving forward. We continue innovating together and have been at the front of this new solution, remaining committed to our goal of delivering optimal customer value as the Nonprofit Cloud progresses.

Taking both Salesforce’s and Classy’s learnings from NPSP, we are changing our approach to how we integrate, creating a foundation that solves for gaps and creates more flexibility for future innovation.

Our reinvigorated partnership means continued support for NPSP enhancements while delivering a new integration to Nonprofit Cloud. We are taking a phased approach to integrating, with phase one launching in May and two additional phases launching before year end.

This new integration supports core fundraising data syncing from Classy to Salesforce and empowers nonprofits to unlock fundraising potential with data-driven strategies that deliver hyperpersonalized yet scaled fundraising experiences.

Build Relationships That Last with the Latest Fundraising Technology

The online fundraising ecosystem can become overwhelming, but researching which tools are best suited for your nonprofit’s unique needs will help keep your organization on track.

Your nonprofit’s top priority is telling your story in a way that resonates, inspiring supporters to give now and give again. With Classy and Salesforce as your partners, your team will master the art of storytelling and manage your fundraising operations with ease, leading to greater organizational impact.

We are excited about the growth opportunities this new solution brings to organizations everywhere. Classy is dedicated to serving the nonprofit sector and delivering alongside Salesforce to mobilize and empower the world for good.

Together, Classy and Salesforce can help you establish and nurture the meaningful relationships you need to serve your communities today and for generations to come.