Future-Proofing Your Fundraising: The State of Modern Philanthropy 2021 [REPORT]

Today’s nonprofit organizations will still require regular evaluation against data-driven insights to thrive into the future.

Jump Ahead to the 2022 Report

In 2021, we’ve surfaced the most valuable and forward-thinking insights from over 4,800 organizations and across 46,000 campaigns. Collectively, these new data points and recommendations give charitable organizations and leaders across the sector a clear path forward through the fundraising landscape.

Download the State of Modern Philanthropy 2021

Key Lessons From a Year Like No Other

The State of Modern Philanthropy 2021 dives into fundraising data from 2020 that will help organizations optimize their supporter acquisition and conversion, retention, and supporter giving experience to maximize donor lifetime value—no matter what circumstances the future might hold.

“We don’t pretend to know what the future holds, but with the right planning, we can continue to design solutions that will keep your nonprofit mission moving forward. We hope that the findings in this report inspire and inform your work. It is through your dedication, sacrifice, and determination that we will move the world forward in the years to come.
- Soraya Alexander
SVP of Marketing and Customer Growth at Classy

We’ve designed The State of Modern Philanthropy to make it easier than ever to apply key findings in a way that’s unique to your organization.

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Strengthen decision-making with fundraising insights such as:

Key elements of a modern supporter experience
Mobile and social influence on donations and conversion
The power of registration with fundraising and peer-to-peer fundraising platforms
Supporter retention and recurring giving takeaways
The impact of payment options on donor lifetime value

Benchmark Your Fundraising Potential

This year’s report comes right alongside the launch of our first online Benchmark Assessment. Take our free assessment to see how your fundraising results stack up against larger trends surfaced in The State of Modern Philanthropy.

Receive instant results that uncover new opportunities and access custom resources for a clear path to greater fundraising success.

See How You Stack Up