About the Campaign
Content Warning: Suicide. Self-harm.
Soaring rates of suicide and mental health disorders have created one of our gravest current public health crises – it’s been said that even before the COVID-19 pandemic, we were facing “an epidemic of loneliness.” Gears of War has always stood for belonging, which is why on the eve of World Suicide Prevention Day, our message and promise is simple: Never Fight Alone.
Today, we are proud to announce that The Coalition will donate 1% of net revenue from all Gears of War games and merchandise to organizations working to prevent suicide and combat loneliness through mental health advocacy. This is a multi-year commitment our studio is making to give back to our community and create real-world impact. We are proud to announce Crisis Text Line as our first partner. As we continue to grow and evolve this program, we hope to be able to partner with more organizations around the world.
Crisis Text Line provides free, 24/7, high-quality text-based mental health support and crisis intervention in the US, UK, Canada and Ireland by empowering a community of trained volunteers to support people in their moments of need. In the US, support is available in both English and Spanish. Text ‘PAUSE’ to 741741 or WhatsApp at (443)-SUPPORT to reach volunteer Crisis Counselors available 24/7 to help you or a friend through any mental health crisis.
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