Brooke Eby was diagnosed with ALS in 2022 at the age of 33 and she has taken her unwavering positivity, her magnetic personality, her humor, and her intelligence and turned the tragic news of her diagnosis into a force against the disease that she is so courageously battling.

Brooke definitely wears a superhero cape, which makes sense because she has very joyfully claimed that "Levity is her superpower".  Levity is defined primarily as showing lightness and frivolity for something serious and treating it with humor and we think she has nailed her approach to living with ALS.  She spends her days at Salesforce among her 77,000 colleagues who affectionately call themselves their "Ohana" (meaning family).  She spends her precious time when not working educating the world, with her witty and wonderful videos, about the intracacies and daily challenges of living with ALS.  Her mission is twofold: to provide insight into a disease in desperate need of a cure and to support others treading the same path.

Supported by her family, friends, her Salesforce Ohana, and an incredible social media community, Brooke faces each day with a combination of levity and unwavering determination to create a world free of ALS.

The Levity Project was the brainchild of members of Brooke's Salesforce Ohana, who drew inspiration from her magnetic and magnificent spirit both before and after her diagnosis.  They quickly formulated and executed a campaign aimed at raising crucial funds to support our mission of advancing pivotal ALS research while also providing essential equipment to individuals living with ALS, like Brooke.

The impact of The Levity Project has resonated with people worldwide, motivating them to make a difference.  We hope you, too, will join this global movement of kindness and generosity.  Your contributions hold immense significance not only for Brooke but also for everyone impacted by ALS, as well as those tirelessly working to advance research towards a cure and supporting individuals currently living with the disease.

But what exactly is ALS? ALS, or Amyotrophic Lateral Sclerosis, also known as Lou Gehrig's Disease, is a progressive and devastating neurodegenerative disorder that affects nerve cells in the brain and spinal cord.  It initiates with muscle weakness, gradually targeting one muscle after anothe, with no forewarning or clear trajectory.  ALS can strike anyone at any time.  Currently, there are only four drugs approved to slow its progression, and their effects are measured in mere months, not years.  

Devastatingly, there is no cure, and the average life expectancy for someone diagnosed with ALS is just 2 to 5 very difficult years.

Watch Brooke on The Today Show!

Inspiring the world with the levity of her often daily videos, Brooke has not surprisingly amassed an incredible following on social media.  She also caught the eye of The Today Show, where she was invited into the studios to share her story with Savannah Guthrie.  

Brooke's Today Show episode aired on May 18th, 2023 and we hope you'll take a few minutes to watch it below if you missed it or would like to watch again: