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Meta Conversions API - A New Integration from Classy

With the Meta Conversions API implemented on Classy, you can ensure conversion events are tracked including; Add to Cart, Complete Registration, Initiate Checkout, Purchase and View Content.

Secure and strengthen the insights that power your Meta campaigns

Meta Conversion API (CAPI) provides a direct, server-side tracking method from your webserver and Classy directly to Meta’s server, bypassing the limitations of a user’s browser. This allows you to see how Meta users are interacting with your ads, and how those ads are behaving. It ensures website users are tracked accurately through Meta Business Manager.

 

Incorporate more donor preferences into the ads people see on Meta

  • Dynamic Ads for Retargeting
  • Dynamic Ads with Broad Audience
  • Dynamic Ads with Cross-Sell Targeting

FAQ