Scalable peer-to-peer platform for nonprofits
Empower your supporters to take the lead with peer-to-peer fundraising tools built for impact.
Achieve more through the collaborative power of peer-to-peer fundraising
Drive donations with peer-to-peer campaigns that empower supporters to fundraise their way—whether for personal milestones or as a team rallying around a shared cause.
Easy reporting
Gain instant insights into campaign performance to segment donors and craft a personalized fundraising strategy.
Mobile flexibility
Accept credit cards, digital wallets, Venmo, PayPal, ACH, and cryptocurrency on mobile-friendly peer-to-peer pages.
Secure transactions
We maintain a safe environment for donor data with Level 1 PCI compliance and SSL Security, built on Amazon Web Services.
Flexible peer-to-peer fundraising software designed for growth
- Offer dedicated supporters a way to create individual and team fundraising pages in seconds
- Make peer-to-peer fundraising a breeze on any device with pages designed for mobile responsiveness
- Empower peer-to-peer fundraisers to quickly update their pages anytime, anywhere
- Help fundraisers crush their goals with built-in tips and coaching
- Coach, motivate, and thank fundraiser participants with automated emails
- Share more flexibility with fundraiser pages that allow supporters to post photos, videos, and blog-style updates
- Empower your peer-to-peer fundraisers to share and raise more with built-in social and text sharing tools
- Foster friendly competition with live leaderboards and fundraising thermometers
- Carry your organization’s branding through to supporters’ personal fundraising pages
- Create branded receipts and automated campaign emails
- Build trust and increase conversion rates with white-labeled URLs
- Create beautiful online fundraising campaigns with templates designed to convert
- Make it easy for supporters to visualize the results of their fundraising efforts with impact blocks
- Let supporters choose the programs they want to fundraise for using program designations
- Encourage supporter engagement by commenting on campaign and fundraiser activity walls
- Enable donation dedication with branded eCards
Expand your donor base with peer-to-peer fundraising
Drive growth with Classy’s world-class peer-to-peer fundraising tools, where 75% of campaign donors are brand new to the cause. 1
Potential annual lift
$5,000
Incremental peer-to-peer donors
$5,000
Incremental first-time donors
$5,000
Incremental peer-to-peer revenue
$5,000
Incremental peer-to-peer revenue from first-time donors
FAQs
How do crowdfunding and peer-to-peer fundraising differ?
Peer-to-peer fundraising relies on individuals and teams made up of multiple individuals to raise money on behalf of the organization, primarily through personalized giving pages. Crowdfunding, on the other hand, is more centralized, with donations flowing through a single campaign page. Often, crowdfunding campaigns include a broader story or narrative to help enlist donations.
What are the major perks of peer-to-peer-fundraising?
For starters, 75% of campaign donors are brand new to the cause. The exposure opportunities associated with peer-to-peer fundraising are reason alone to integrate it into your larger donation strategy.
Peer-to-peer fundraising pages also allow individuals to elevate their personal stories and explain their connection to the cause, which often resonates with people and motivates immediate action.
Peer-to-peer fundraising lends itself well to seasonal campaigns too, like annual giving days, endurance events, memorial campaigns, or corporate giving challenges. These timely initiatives can help boost fundraising year-round.
How does Classy’s peer-to-peer fundraising platform fuel conversions?
Classy offers ready-to-use templates for scalable, high-impact peer-to-peer fundraising campaigns. Equip your supporters with intuitive tools that empower them to confidently advocate for your cause. As they succeed, your reach expands, helping you connect with wider audiences and raise more for your mission.
At a glance, Classy’s peer-to-peer fundraising platform includes:
- Campaign templating
- Embedded videos and livestreams
- A progress thermometer
- Team structures
- Mobile-optimized pages and donation forms
- Impact blocks
- Recurring gift options
- Flexible payment processing
- Employer donation match options
- And more!
What steps can my nonprofit take to enhance its peer-to-peer fundraising success?
Review your current fundraising efforts, events, and campaigns to see if adding a peer-to-peer element could increase donations or engagement. Identify key seasonal opportunities or moments throughout the year where a peer-to-peer campaign would align best, and use Classy to turn your vision into reality.
What security and scalability measures does Classy have in place?
Classy builds security into the foundation of all our products and services.
Our comprehensive approach includes governance, continuous scanning and monitoring, and robust infrastructure. Our dedicated team receives regular training to stay updated with the latest security practices and threats.
We’re a PCI DDS Level 1 service provider that utilizes industry best practices like the OWASP Top 10. We use Cloudflare for protection and partner with Stripe, PayPal, and Coinbase for secure payments.
Learn more about our security here.
See our peer-to-peer software in action
Boost your impact with Classy’s peer-to-peer fundraising platform, built to drive results.
Donation websites
Collect one-time or recurring donations online with a donation website powered by Classy Studio.
Crowdfunding campaigns
Bring your story and mission to life through beautiful, user-friendly campaigns.
