Enhanced social sharing with Meta
Classy from GoFundMe is introducing the first nonprofit Meta integration of its kind, taking social sharing of fundraisers to a whole new level.
Don’t just ask donors to give back.
Empower them to give forward
When supporters give forward and share your cause with others, they unlock the power of their social networks, where over 85 million organizers and donors engage.
Expand your reach
Now, donors can more easily discover and contribute to nonprofit fundraisers on Instagram, then share their support to amplify exposure.
Motivate action
Empower supporters to participate in the overall campaign goal and watch as dynamic progress metrics update to reflect your collective progress.
Streamline giving
Guide supporters back to your nonprofit’s optimized, Classy-powered donation page to complete a seamless checkout and gather rich donor data.
Spark social sharing to drive more impact
- Stand out in the feed with a fresh, more polished look and first-to-market sharing tools
- Gain access to rich donor data and valuable insights with funds processed exclusively through Classy
- Moving beyond static posts, inspire immediate donor action with a new ‘donate’ button and dynamic progress metrics
- GoFundMe and Classy’s Social State of Giving report shows 40% of donors share fundraisers on social media
- Now, with Classy and GoFundMe’s first-of-its-kind collaboration with Meta, nonprofit supporters can tap into their online networks like never before
- Increase credibility among donors with refined, dynamic posts that render as official fundraisers on Instagram
FAQs
How do I get started using these new sharing tools?
To access Classy and Meta’s social sharing tools, organizations must be a Classy customer and complete the following steps:
1. Create a Facebook page for your organization, if you don’t already have one.
2. Apply for Facebook’s fundraising tools.
3. Create a professional Instagram account that links to your Facebook page, if you haven’t already.
4. We recommend implementing Facebook’s Conversion API (CAPI) via Classy’s native CAPI integration to optimize.
How long does it typically take for an organization to get approved for Meta’s fundraising tools?
Meta’s approval process typically takes 3-5 days on average.
Are the new Instagram sharing enhancements available on both desktop and mobile devices?
For the initial release, the enhancements are available on mobile devices only. We plan to expand sharing capabilities to desktop in the near future.
Which Classy campaign types support the new Instagram sharing experience?
Initially, the new integration will support direct and crowdfunding campaigns, which tend to drive the highest donation volumes during this time of year.
First-of-their-kind social sharing tools
Boost campaign visibility and activity with enhanced sharing to Instagram.
Intelligent Ask Amounts
Make smarter asks and predict donor behavior with AI and machine learning tools.
Peer-to-peer giving
Reach entirely new audiences by empowering supporters to fundraise on your behalf.
Recurring giving
Make it easier to capture and grow your recurring donor base and predict future revenue.