Online fundraising inspiration hub
See how other nonprofits boost engagement and conversions, overcome resource challenges, and thrive in a changing landscape to make the most of this generous holiday season.
Blood:Water
Why it inspires: A time-bound match is prominently featured, while the donation form emphasizes that supporters are becoming part of a community, not just making a donation.
Classy tip: Offering donation matching can increase contributions, with 84% of donors more likely to give and one in three willing to donate more.
Concern Worldwide US
Why it inspires: The use of multi-section layouts allows for less scrolling and quicker access to campaign context.
Classy tip: Increase donation revenue and avoid off-base appeals with Intelligent Ask Amounts, which drove 11% more revenue on average in testing.
University of Nebraska Foundation
Why it inspires: Progress metrics highlight the goal, while impact tiles break down needs into manageable donation amounts, making donors’ impact immediately clear.
Classy tip: Demonstrate donation outcomes with impact tiles. Customize images, text, program designations, and donation amounts to fit your campaign.
Feeding San Diego
Why it inspires: This mission-focused page uses strong imagery to connect donations to impact while highlighting a time-bound match opportunity.
Classy tip: Transform your page design with Classy Studio, enhancing brand alignment and consistency to create a compelling, personalized appeal that activates support.
To Write Love On Her Arms
Why it inspires: A donation widget above the fold enables quick contributions, followed by impact statements and additional giving options.
Classy tip: With Classy’s tools, you can increase revenue and strengthen supporter engagement, expanding your recurring donors by 2-3% monthly.
Oklahoma Medical Research Foundation
Why it inspires: The organization leverages Studio to spotlight its donation match and tailor the page to reflect its unique branding.
Classy tip: Focus on creating a donation page that reflects your organization’s unique personality. Use bold visuals, fonts, and design to let your brand shine.
Concern Worldwide US
Fundraising tools: Recurring, Studio
Why it inspires: A clean, concise page design clearly outlines what’s included at each level of monthly giving.
Concern Worldwide US
Fundraising tools: Giving Cart, Studio, Intelligent Ask Amounts
Why it inspires: Catalog-style giving clearly connects dollars to direct impact, providing transparency on where every cent goes.
Connecticut Children’s Foundation
Fundraising tools: Intelligent Ask Amounts, Studio
Why it inspires: A personal testimonial and powerful imagery visually enhance the story, inspiring donors to convert.
Denver Rescue Mission
Fundraising tools: Studio
Why it inspires: Three key sections stand out: promoting an active match, highlighting a beneficiary's story, and emphasizing recurring giving.
Dominican Friars, Western Province
Fundraising tools: Giving Cart, Studio
Why it inspires: A clear layout communicates the costs to support young men in the Dominican Order, offering Giving Cart to fund multiple needs.
East West
Fundraising tools: Studio, Intelligent Ask Amounts
Why it inspires: This campaign delivers strong branding, visual storytelling, and an embedded video, with a progress bar adding social proof.
Feed More
Fundraising tools: Studio
Why it inspires: Donors are invited to make memorial gifts in honor of a loved one, with four personalized ecard options to send to the dedicatee.
Feeding San Diego
Fundraising tools: Recurring, Studio, Intelligent Ask Amounts
Why it inspires: The impact of recurring donations is clear, with a $15 monthly gift feeding one person daily, year-round.
Feeding San Diego
Fundraising tools: Giving Cart, Studio
Why it inspires: A virtual shopping cart creates the experience of grocery shopping for a family.
