Online fundraising inspiration hub
See how other nonprofits boost engagement and conversions, overcome resource challenges, and thrive in a changing landscape to make the most of this generous holiday season.
Blood:Water
Why it inspires: A time-bound match is prominently featured, while the donation form emphasizes that supporters are becoming part of a community, not just making a donation.
Classy tip: Offering donation matching can increase contributions, with 84% of donors more likely to give and one in three willing to donate more.
Concern Worldwide US
Why it inspires: The use of multi-section layouts allows for less scrolling and quicker access to campaign context.
Classy tip: Increase donation revenue and avoid off-base appeals with Intelligent Ask Amounts, which drove 11% more revenue on average in testing.
University of Nebraska Foundation
Why it inspires: Progress metrics highlight the goal, while impact tiles break down needs into manageable donation amounts, making donors’ impact immediately clear.
Classy tip: Demonstrate donation outcomes with impact tiles. Customize images, text, program designations, and donation amounts to fit your campaign.
Feeding San Diego
Why it inspires: This mission-focused page uses strong imagery to connect donations to impact while highlighting a time-bound match opportunity.
Classy tip: Transform your page design with Classy Studio, enhancing brand alignment and consistency to create a compelling, personalized appeal that activates support.
To Write Love On Her Arms
Why it inspires: A donation widget above the fold enables quick contributions, followed by impact statements and additional giving options.
Classy tip: With Classy’s tools, you can increase revenue and strengthen supporter engagement, expanding your recurring donors by 2-3% monthly.
Oklahoma Medical Research Foundation
Why it inspires: The organization leverages Studio to spotlight its donation match and tailor the page to reflect its unique branding.
Classy tip: Focus on creating a donation page that reflects your organization’s unique personality. Use bold visuals, fonts, and design to let your brand shine.
Food Bank of Contra Costa & Solano
Fundraising tools: Recurring, Studio, Intelligent Ask Amounts
Why it inspires: The donation match sponsor and progress bar fuel a sense of urgency, driving supporters to take action and donate now.
Food for the Poor
Fundraising tools: Studio, Recurring
Why it inspires: This campaign highlights each dollar's direct impact and underscores urgency, displaying progress with a near real-time progress bar.
Give Kids The World
Fundraising tools: Studio
Why it inspires: Taking full advantage of Studio's layout flexibility, this page combines a powerful, emotionally resonant image with impact tiles that offer supporters three clear ways to contribute.
Gleaners
Fundraising tools: Studio, Intelligent Ask Amounts
Why it inspires: Clear messaging shows the tangible impact of every dollar donated.
Global Catalytic Ministries
Fundraising tools: Intelligent Ask Amounts
Why it inspires: Visitors are greeted by a striking image, bold mission statement, and tailored donation suggestions, creating a personalized and memorable giving experience.
Hope for Haiti
Fundraising tools: Giving Cart, Studio, Recurring, Intelligent Ask Amounts
Why it inspires: Powerful imagery ties the mission’s impact to the community, inspiring donors to contribute multiple life-changing gifts.
Interlochen Center for the Arts
Fundraising tools: Intelligent Ask Amounts, Studio
Why it inspires: It underscores the significance of one-time and monthly gifts, encouraging donors to up-level their contributions for greater outcomes.
International Orthodox Christian Charities
Fundraising tools: Studio
Why it inspires: Its clean design presents the organization's impact clearly, with multi-section layouts that organize content and reduce scrolling.
Islamic Relief USA
Fundraising tools: Giving Cart, Studio
Why it inspires: Donors can prioritize the greatest need while still supporting multiple programs at varied levels.
