Online fundraising inspiration hub
See how other nonprofits boost engagement and conversions, overcome resource challenges, and thrive in a changing landscape to make the most of this generous holiday season.
Blood:Water
Why it inspires: A time-bound match is prominently featured, while the donation form emphasizes that supporters are becoming part of a community, not just making a donation.
Classy tip: Offering donation matching can increase contributions, with 84% of donors more likely to give and one in three willing to donate more.
Concern Worldwide US
Why it inspires: The use of multi-section layouts allows for less scrolling and quicker access to campaign context.
Classy tip: Increase donation revenue and avoid off-base appeals with Intelligent Ask Amounts, which drove 11% more revenue on average in testing.
University of Nebraska Foundation
Why it inspires: Progress metrics highlight the goal, while impact tiles break down needs into manageable donation amounts, making donors’ impact immediately clear.
Classy tip: Demonstrate donation outcomes with impact tiles. Customize images, text, program designations, and donation amounts to fit your campaign.
Feeding San Diego
Why it inspires: This mission-focused page uses strong imagery to connect donations to impact while highlighting a time-bound match opportunity.
Classy tip: Transform your page design with Classy Studio, enhancing brand alignment and consistency to create a compelling, personalized appeal that activates support.
To Write Love On Her Arms
Why it inspires: A donation widget above the fold enables quick contributions, followed by impact statements and additional giving options.
Classy tip: With Classy’s tools, you can increase revenue and strengthen supporter engagement, expanding your recurring donors by 2-3% monthly.
Oklahoma Medical Research Foundation
Why it inspires: The organization leverages Studio to spotlight its donation match and tailor the page to reflect its unique branding.
Classy tip: Focus on creating a donation page that reflects your organization’s unique personality. Use bold visuals, fonts, and design to let your brand shine.
Love Does
Fundraising tools: Intelligent Ask Amounts, Studio
Why it inspires: Spanning various backgrounds and demographics, Love Does' supporter base receives personalized and tailored donation suggestions, enhancing the giving experience.
Lucile Packard Foundation
Fundraising tools: Intelligent Ask Amounts
Why it inspires: A seamless popup form keeps donors focused on completing their gift without leaving the page or facing distractions.
MANNA
Fundraising tools: Recurring, Studio
Why it inspires: Emphasizing the power of community to help nourish neighbors strengthens this campaign’s call for collective impact.
Metro Caring
Fundraising tools: Studio, Recurring, Intelligent Ask Amounts
Why it inspires: Its multi-section layout, embedded videos, impact tiles, and engaging imagery inspire high levels of supporter involvement.
National Kidney Foundation
Fundraising tools: Intelligent Ask Amounts
Why it inspires: With ask amounts tailored to donors’ unique giving history, this embedded form reduces any unncessary friction.
Oakland Public Education Fund
Fundraising tools: Studio
Why it inspires: This custom landing page powered by Studio matches the nonprofit's branding and offers a more engaging donor experience.
Orlando Health Foundation
Fundraising tools: Studio, Recurring
Why it inspires: The headline highlights donation impact, and impact tiles give donors control over where their monthly contributions go.
Robin Hood
Fundraising tools: Intelligent Ask Amounts
Why it inspires: Noting that 100% of every gift directly supports the mission, donors are inspired to contribute more generously.
Salvation Army
Fundraising tools: Recurring
Why it inspires: The page encourages community membership by exclusively offering recurring giving, paired with a simple graphic that clearly illustrates the impact of each recurring donation.
