Online fundraising inspiration hub
See how other nonprofits boost engagement and conversions, overcome resource challenges, and thrive in a changing landscape to make the most of this generous holiday season.
Blood:Water
Why it inspires: A time-bound match is prominently featured, while the donation form emphasizes that supporters are becoming part of a community, not just making a donation.
Classy tip: Offering donation matching can increase contributions, with 84% of donors more likely to give and one in three willing to donate more.
Concern Worldwide US
Why it inspires: The use of multi-section layouts allows for less scrolling and quicker access to campaign context.
Classy tip: Increase donation revenue and avoid off-base appeals with Intelligent Ask Amounts, which drove 11% more revenue on average in testing.
University of Nebraska Foundation
Why it inspires: Progress metrics highlight the goal, while impact tiles break down needs into manageable donation amounts, making donors’ impact immediately clear.
Classy tip: Demonstrate donation outcomes with impact tiles. Customize images, text, program designations, and donation amounts to fit your campaign.
Feeding San Diego
Why it inspires: This mission-focused page uses strong imagery to connect donations to impact while highlighting a time-bound match opportunity.
Classy tip: Transform your page design with Classy Studio, enhancing brand alignment and consistency to create a compelling, personalized appeal that activates support.
To Write Love On Her Arms
Why it inspires: A donation widget above the fold enables quick contributions, followed by impact statements and additional giving options.
Classy tip: With Classy’s tools, you can increase revenue and strengthen supporter engagement, expanding your recurring donors by 2-3% monthly.
Oklahoma Medical Research Foundation
Why it inspires: The organization leverages Studio to spotlight its donation match and tailor the page to reflect its unique branding.
Classy tip: Focus on creating a donation page that reflects your organization’s unique personality. Use bold visuals, fonts, and design to let your brand shine.
Sigma Chi
Fundraising tools: Recurring, Studio
Why it inspires: Donors immediately understand the impact of a monthly gift, with flexible program options to choose from.
Starlight Children’s Foundation
Fundraising tools: Studio
Why it inspires: The use of a multi-section layout allows for mixed visuals and copy that implores visitors to help improve the mental and emotional well-being of children in the hospital.
Tim Tebow Foundation
Fundraising tools: Recurring, Intelligent Ask Amounts
Why it inspires: Powerful beneficiary images draw people in, quickly followed by an overview of the great perks available to monthly donors.
United Way of Central Indiana
Fundraising tools: Intelligent Ask Amounts
Why it inspires: Supporters are presented with personalized ask amounts tailored to their individual giving potential, unlocking more revenue for their cause.
University of Wisconsin-Eau Claire Foundation
Fundraising tools: Giving Cart, Studio
Why it inspires: It highlights sponsorship impact, enables multiple sponsorships in one checkout, and offers flexible monthly payments.
Vanderbilt Health
Fundraising tools: Recurring
Why it inspires: Donors have the power to choose which program their recurring gift supports, making the experience more personalized and impactful.
Vibrant Emotional Health
Fundraising tools: Recurring, Studio
Why it inspires: Its straightforward appeal features vibrant colors, defaults to monthly giving, and clearly highlights the beneficiaries of each donation.
World Changers Church International
Fundraising tools: Intelligent Ask Amounts
Why it inspires: Real-time, predictive, and personalized ask amounts ensure a smooth and convenient donation process.
Year Up United
Fundraising tools: Intelligent Ask Amounts
Why it inspires: This page simplifies the giving process, making it quick and easy for donors to contribute via an embedded donation form with just a few clicks.
