Giving Cart:
Rethink traditional appeals
Turn single supporter experiences into multiple gifts.
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Expand the potential of each appeal
Rethink traditional fundraising and invite more giving with Giving Cart’s e-commerce-like functionality.
Multiply supporter
impact
On average, 17% of Giving Cart campaign supporters choose to donate multiple gifts. 1Comparing the average donation size of Giving Cart campaigns vs. non-Giving Cart campaigns
Maximize every nonprofit donation
Donations with multiple gifts are more than 2X the value of single gift donations on average.
Modernize the donor experience
Empower donors to browse, discover new cause areas, and process multiple gifts in one checkout.
Inspire donors to fill their philanthropic
“shopping carts”
- Showcase your portfolio of programs with flexible giving options
- Make it easy for donors to discover new ways to support
- Shine a light on the type of giving that’s needed most
- Demonstrate to donors the tangible impact of their contributions
- Inspire those who’ve raised nearly $30M through Giving Cart campaigns
- Enable multiple gifts in one streamlined checkout experience
- Boost support for critical donation types and programs, as donations are up to 49% larger with Giving Cart 1Comparing the average donation size of Giving Cart campaigns vs. non-Giving Cart campaigns
- Showcase impact from discovery through checkout
- Empower donors to support the causes they care most about
- Rethink traditional single transactions by offering supporters the flexibility to give one-time and recurring gifts in a single cart
- Make donors’ impact tangible, creating an emotional bond for ongoing activation
- Get detailed reporting on all of your transactions for deeper supporter insights, enabling more relevant connection
Maximize each appeal with Giving Cart
Empower donors to discover new cause areas and process multiple gifts at once with Giving Cart. When given this option, 17% choose to make multiple contributions in a single experience, doubling the average donation size. 1Comparing the average donation size of Giving Cart campaigns vs. non-Giving Cart campaigns
Potential annual lift
$178,500
Giving Cart can enable multiple gifts in one streamlined checkout experience.
Join nonprofits using Classy to raise more
FAQs
How are other organizations using Giving Cart?
Early adopters of Giving Cart are demonstrating its ability to revolutionize fundraising. From standing up gift catalogs or virtual donation drives in minutes to facilitating recurring donations, the possibilities are endless.
Does more donor choice mean less control over the types of donations I collect?
Giving Cart enables complete flexibility to showcase the most valuable ways to give to your organization. That includes gifts of varying durations (one-time or recurring), programs, and types (restricted or not). What you choose to highlight should be based on your strategy and where your supporters can have the most impact.
For example, if you want to encourage more monthly donations, you can do so with impact tiles by highlighting how each recurring donation amount moves the needle on your mission, like “$50 a month could help sponsor a child’s school lunch.”
Does Giving Cart enable the sale of merchandise?
Giving Cart does not currently support tracking physical inventory or merchandise selling. We are exploring these capabilities for our future product roadmap.
What capabilities are not yet included in Giving Cart campaigns?
Giving Cart is currently in beta. Some features, such as recurring retry and program designation transfers, are not yet available but will be before our general release. As a new functionality, there are several additional features we’re continuing to explore as we see how customers are leveraging the tool.
See Classy’s Giving Cart in action
Unlock generosity with more ways to give powered by Classy.
Discover what’s possible with Classy
Explore Classy’s fundraising tools that enable you to raise more so you can do more.
